Viaplay
For a little bit of extra thrill
Responsible for: Concept, copy, script, and art direction.
Created: TVC, (D)OOH, social assets
Created with: Jasper Janssen & Vincent Versluis
Viaplay launched in the Netherlands with the exclusive rights to Formula 1. A lot of people were thinking ‘ah, yet another streaming service’. Instead of trying to prove them otherwise, Viaplay decided to own their position as the extra streaming service. One that offers the most thrilling content though. To prove this, we showed that Viaplay thrills even the person with the most exciting life: F1 champion Max Verstappen. After all, If Max gets thrill from Viaplay next to his already thrilling job, then the whole Netherlands can get thrilled by Viaplay.
