Pearle
Eye Test
Responsible for: campaign concept, art direction, script, copy
Created: TVC, print, social assets
Pearle wants to invite all eyes of the Netherlands to come by for a check. Especially the ones that don’t see everything sharply. But most people don’t know they’re not seeing well.
That’s why Pearle used their campaign as one big eye test. For the three campaigns we’ve done for them, we decided to let the viewer watch through the eyes of the main character. bring the viewer into our commercial. In three relatable mini-stories, the viewer is challenged: do you see what’s happening?
Social Post
Social Post
