Project Fearless
Future Fearless
Between ages 8 and 14, girls’ confidence levels drop by 30%. In the creative industry, only 11% of women are CD’s or CEO’s. The only way to solve this gender gap is to show girls at a young age that they too can become future creative leaders. If you can see it, you can be it.
In collaboration with Project Fearless, we hosted a 7-week masterclass, run by female creative leaders to empower the next generation of fearless creative females. During this masterclass, 10 girls from ages 10 to 13 created a campaign to inspire other girls of their generation to become future fearless.
They first defined their fears and then turned them into superpowers by creating a power anthem track, a face filter, and directing their own music video. The video, song, and filter were launched on social media, giving them the tools to inspire other girls of their generation. Each piece of the campaign was created and crafted by the girls. Allowing them to see their full potential and that they can be anything they want to be!
