Your journey to dog happiness
Responsible for: concept, copy
Created: New name, pay-off, TOV
Dog training app ‘Puppito’ needed rebranding. How can we stand out in a market that’s already saturated with dog training apps? Where most apps focus on results and perfectly raising your dog, we decided to be honest. And reward the effort. 
Because the truth is: a good dog doesn’t come as an overnight success. The journey to success is never a straight line. It comes with twists and turns. And there’s fun and humor in that too. We created a fresh new name, pay-off and tone of voice based on this mentality.
Do you have a furry little satan yourself? Download the app or go to zigzag.dog.

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