Hertog Jan
Ageing Cellar
Responsible for: concept, campaign copy, UX copy
Created: (Mobile) website, newsletters, social campaign, POS material at brewery
‘Grand Prestige’, from Dutch beer brand Hertog Jan develops a unique taste when it’s aged for six years. Only then does the flavour reach its full potential. To ensure optimal conditions, these bottles are normally aged at the brewery. But could we let the real fans do it themselves?
Introducing ‘the Digtal Aging Cellar’. A site that literally takes six years to age, just like the bottle. After registering your unique bottle, you can discover how to perfectly store it. Then it all comes down to patience. Every year you receive an update on the progress of your bottle. 
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