Porsche
24Hrs of the Netherlands
Responsible for: Concept, copy, and art direction.
Created: Website, book and social assets
Last year Porsche organised the first Tour of Legends. A driving experience exclusively for Porsche owners. The goal? Encouraging them to take their Porsche out for a legendary drive.
After last year’s success, Porsche is back with another edition of Tour of Legends: the 24H of the Netherlands. This time tributing the famous 24 hours of Le Mans. The only race where you drive for all 24 hours in a day.
Each of the 6 routes takes 4 hours to drive, all routes combined take 24 hours. (We don’t encourage you to drive them all at once ;)) Every route is dedicated to a specific period of time in the day. Letting Porsche owners experience the beauty of driving under all sky colors.
After last year’s success, Porsche is back with another edition of Tour of Legends: the 24H of the Netherlands. This time tributing the famous 24 hours of Le Mans. The only race where you drive for all 24 hours in a day.
Each of the 6 routes takes 4 hours to drive, all routes combined take 24 hours. (We don’t encourage you to drive them all at once ;)) Every route is dedicated to a specific period of time in the day. Letting Porsche owners experience the beauty of driving under all sky colors.
