24Hrs of the Netherlands
Responsible for: Concept, copy, and art direction.
Created: Website, book and social assets
Last year Porsche organised the first Tour of Legends. A driving experience exclusively for Porsche owners. The goal? Encouraging them to take their Porsche out for a legendary drive. 

After last year’s success, Porsche is back with another edition of Tour of Legends: the 24H of the Netherlands. This time tributing the famous 24 hours of Le Mans. The only race where you drive for all 24 hours in a day.

Each of the 6 routes takes 4 hours to drive, all routes combined take 24 hours. (We don’t encourage you to drive them all at once ;)) Every route is dedicated to a specific period of time in the day. Letting Porsche owners experience the beauty of driving under all sky colors. 

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